Son de Flor

Clothes with a point of view—and a life beyond the photograph.

Son de Flor belongs in the index for its command of material, proportion and atmosphere. The work feels situated rather than generic: made with an understanding of where it comes from and how it will be worn.

We look for honest construction, considered sourcing, repair potential and the rarer quality of emotional longevity. A garment should continue to make a case for itself after novelty fades.